Last Updated on February 3, 2023 by

“The perfect UI/UX design will help you to connect with your target demographic by making a visually memorable impact on them.”

Every eCommerce website requires the best UI/UX design outlay for being a success in the digital marketplace. As a business owner, it is important to establish an accessible, engaging, intuitive eCommerce store that will help you with lead generation, conversions, and sales.

So why not explore the different elements and principles of UI/UX design that will help to achieve all these in a few simple steps?

Let’s check it out.

5 Key Elements Of UI Design For E-Commerce

The following are the five phases of the user interface (UI) design process that you should know about for your eCommerce website.

Language or Tone

The first key step toward the UI design process is setting the language or tone of your website/application. Language is considered a tool to set the mood or attitude of your audience and how they engage with your brand. This will also set the brand’s intent and how they align with that of its target audience.

Colour Schemes

Colours are very upfront and prominent elements of the UI design process. Your chosen colour palette will set the mood and determine how your target audience responds to it.

The colour schemes are both relative and subjective in this phase. With the right set of colours, we can control the website’s emotional response from the audience and what we want to portray to them. We can also use colours to differentiate varied functionalities and navigation in the interface.


The third element of the UI design process is imagery which is curated into various styles like photography, illustrations, animations, 3D images, shapes, and so on. They are very helpful in portraying the right context of your website’s mood and narrative. It also is very contextual in the interface as it helps in content orientation and showcases a hierarchy of information for the audience to understand your website/application better.


The next phase in the UI design process is to figure out the typography. It is very important in interface design, and branding as well as it is helpful for your content.

Typography includes texts, videos, audio, and so on that help in representing the brand and business in a better way. It also ensures a typical visual form and a typographic representation of the website texts during design.


The last phase of the UI design process is icons. It spikes visual interest and curiosity for the target audience to engage with your website/application faster. It also instils familiarity through the icon or a symbol as they are the pictorial representation of certain actions, commands, steps, features, and so on. They help your business by connecting with the users instantly.

The UI design elements can also be segmented into the three following elements-

Input Controls

It mostly includes the following listed items that allow the users to input information into the system based on their own choices.

  • Checkboxes
  • Radio buttons
  • Dropdown lists
  • List boxes
  • Buttons
  • Toggles
  • Text fields
  • Date field

Navigational Components

The navigation components include the following listed items which help the user to navigate from one website point to another or go through the website sections easily.

  • Breadcrumbs
  • Slider
  • Search fields
  • Pagination
  • Tags
  • Icons

Informative Elements

Informative elements include the following components which show up in varied formats under various sections of the website providing informative pieces to the users.

  • Notifications
  • Progress bars
  • Tooltips
  • Message Boxes
  • Pop-ups

5 Key Fundamentals Of UX Design For Online E-Stores

The below-mentioned are the five phases of the user experience (UX) design process that you should keep in mind while developing your eCommerce website.

Research & Strategy

The initial step of the UX design flow is to research and then strategize which way to go ahead with the website or application. This stage is crucial for sorting all the gathered information and strategizing the need, target demographic, and USP of your website/application. An in-depth study is required with the help of any UI/UX design service provider and then guide professionally on how to move forward with the plan.

Scope & Requirements

After it is sorted with the strategy, you can then scope out the requirements for your application/website. You need to state your functional requirements as well as content requirements in this stage of the UX design process.


The content of your website should be structured properly so that the whole architecture of the website is understandable and seamless to go through. Categorize the information based on priorities and business objectives to help your business grow more rapidly.


The skeleton of the user experience is the phase where all the segments come together and start portraying a visual form. This stage mostly consists of the visual format of the website, navigation, interactions, information, and so on. It includes wireframing, interface design, navigation design, and information design.


The surface phase of the user experience is when there is a complete overview of the website’s look and feel with the right colour scheme, background, typography, layout, and so much more. It deals with guiding the users through the website and enhancing user interactivity.

6 Principles Of An Effective UI/UX Design Flow

Here are some of the most effective UI/UX design principles for your eCommerce website that will make your digital footprints memorable and enhance your customer experience overall.

Organized Page Layout

The page layout of your eCommerce website should be presented in order so that all the information on it is easily perceivable. The whole page layout should be organized in a manner that will help your customers to interact and take action easily.

You must balance the UI/UX design elements perfectly to make them engaging and recognizable for your target audience. You must create visually appealing designs to address the technicalities of your UI/UX design properly to bring out the best results.

  • Make the headings of all your content upfront.
  • The product page must be titled properly, including the technical aspects like size, quantity, date of manufacturing, etc.
  • Each segment of your eCommerce website must be visually distinctive.
  • List or catalogue every segment of your business and services properly.

Impressive Landing Page

The user journey starts from the home page or landing page on your eCommerce website. Thus, you should ensure that your landing page offers a seamless and intuitive experience to all visitors.

You need to make your first impression with the landing page memorable and understandable. A landing page should comprehensively have the overall details of your business and brand so that they further look for your products/services. An effective landing page should have catalogues, price listings, etc in an organized manner so that any user can make a purchase instantly or go to other pages quickly.

A search bar is important in the UI/UX design making your eCommerce website more prominent and enhancing a customized experience. It is usually located at the top of the corners of the eCommerce web pages.

Search Bar allows web visitors and users to narrow their search and help improve their purchase decision. With search bars in your eCommerce store, the user search is more specific, thereby improving your conversions. Make the search bar contrast the background colour more aesthetic, and prominently placed so that it is easily recognizable.

Simple & Intuitive User Navigation

The user navigation of every eCommerce website should have the general homogenized navigation patterns that every web visitor is used to. Changing the navigation may be confusing and frustrating for the users, so it’s better to stick with the habit of a seamless and intuitive navigation flow. The more familiar (names and actions), the easier it is for users to move from one step to another seamlessly.

  • Ensure that every navigation step is well justified and should have a back option.
  • The navigation should be logical, obvious, and quick to perform.
  • The navigation process to make a purchase should be short, reasonable, and quick.
  • All the laments in the navigation should be easily identifiable for all its web visitors.

CTA buttons Intended For Purchase

Thirdly, you need to look into the Call-To-Action (CTA) buttons to generate a quality lead. Simple and intuitive navigation will not do the trick, you need to differentiate the navigation controls and CTA buttons primarily. Your eCommerce website’s CTA buttons should be –

  • Distinguishable
  • Instantly Recognizable
  • Enticing
  • Well-defined
  • Clear
  • Readable
  • Well-positioned

Remember that your CTA buttons should strictly maintain a hierarchy of elements and be connected to purchase. These will significantly improve conversions and make the customer experience more enjoyable and flawless.

You can seek professional help by hiring an expert UI/UX design service provider to pin down ideas on making the CTA buttons more exciting and pushing more sales.

Setting Up An Accessible Yet Informative Checkout Page

The checkout page of your eCommerce website is the pivotal point of your site. It is very important to design the checkout page so that it is engaging, informative, quickly accessible, and has a streamlined purchasing process with a few simple steps.

You can either break the checkout journey into a few pages or fit everything on one page. It depends on which suits the best for your business and the user experience as well. Both have their pros and cons.

a.   One-Page Checkout

Pros All information is available in one place It is faster to loadCons The information is clustered on one page.The customer may miss some steps when there are so many elements all at onceIt is easy to make mistakes for the users while providing the information.The user experience and business flow may be hampered.

b.   Multi-Page Checkout

Pros It is a safer approach for you as all the information is taken step by step.Fit the checkout page in two or three screens keeping the essential details upfront – this makes it a lot safer approachMinimized probability of the customer skipping any detail or making any mistake.Arrange the checkout process in hierarchical order- login, payment, shipping, review, and confirmation.Cons The customers may be flustered and may skip the process overall.This may result in high bounce rates.  


You aim to connect with your target audience easily by highlighting the areas of your eCommerce website with the help of UI/UX design elements and principles. The UI/UX design elements and principles will help you to mould your customer experience by influencing your sales and conversions.

The expertE-Commerce development service providers in Indiaprovide the best solutions and strategies on a budget that will boost your user experience and help you grow your online business rapidly.

Apart from this, if you are interested to know more about Old Interior Design Trends That Stood the Test of Time then visit our Home Improvement category