In this digital era, terms such as virtual currency, digital currency, and cryptocurrency have been heard frequently. You may be more familiar with terms like Bitcoin and Ether. These cryptocurrencies use Blockchain technology to keep these currencies and technologies safe.
Cryptocurrencies are trending all over the internet. It proves that the public is already interested in understanding its value and how to use it. Therefore, this is an excellent opportunity to grow your cryptocurrency business.
In the digital marketing shutter, you can do a video cryptocurrency SEO strategy that can attract more organic traffic to your website. More traffic means your business is more successful. So video SEO is vital for your crypto brand to develop significantly.
Why Video is essential to Boost Cryptocurrency SEO
Nowadays, video is one of the most effective digital marketing strategies. Videos are one of the most sought-after content because most people prefer watching videos to reading articles because they are more visually appealing and the explanations are easy to digest.
Videos also have a higher audience engagement rate than articles, but unfortunately, there are still many people who are not yet using video as part of their SEO strategy. It may be because there has not been much discussion about video SEO.
SEO Video is more technical than SEO for articles or other content. However, suppose you can optimize the SEO of your cryptocurrency videos. In that case, it can be a powerful type of content to increase brand awareness, boost traffic on your website, improve SEO ranking, etc.
4 Steps to Improve Your SEO Cryptocurrency Video
Optimizing the SEO of your cryptocurrency video is a must. Thus, you will need to find the right SEO strategy to improve SEO cryptocurrency video. Here are several steps you can take to optimize your SEO cryptocurrency video.
1. Keyword Research
Keywords are the most crucial thing in the SEO guide. Like video content on the website, you place keywords with a specific density starting from the main keyword, derivatives, to their synonyms or LSI.
Thus, it is essential to conduct keyword research to help you determine which keywords are currently popular and are being searched for to help you choose the concept or theme of your Video.
Make sure the keywords match your niche. If your place is cryptocurrency-themed, then the keywords are cryptocurrency-related. Keywords on YouTube will determine the position of the content you create.
2. Create a Compelling Cryptocurrency Video
Creating a compelling video is a must to grab audiences’ attention. It is a crucial video SEO step because when you create an engaging cryptocurrency video, people will be more likely to watch it from the start to the end.
Make sure that the content of your video is informative for the audience and matches the keywords you are targeting. One more important tip, focus on the first 15 seconds.
The reason is that YouTube and Google can record whether your Video attracts attention after the first 15 seconds someone opens the Video. It affects the SEO ranking of your video so that it appears on the first page of the SERPs.
3. Choose the Right Platforms
One frequently asked question is which one is the best platform to upload videos. The most widely used option is YouTube because this site offers a free service and is sure to appear in Google search results.
YouTube has also proven to have millions of subscribers, so getting a lot of new audiences will be easier. As mentioned above, videos uploaded on YouTube usually rank higher on Google than videos uploaded on other platforms.
Moreover, you can also put a link to your website in the description box available on YouTube so that your viewers are interested in visiting your website. Thus, you will be able to boost your SEO ranking.
4. Optimize Your Cryptocurrency Video
The first thing you can do to optimize SEO cryptocurrency video is to include your keywords in the video title. Make sure the primary keyword you use appears in the title because it is the first section indexed by YouTube and Google. It will help to maximize the click-through rate (CTR).
Moreover, adding tags and subtitles and creating attractive thumbnails are also crucial in helping to attract more viewers. Also, pay attention to the video description. Limit the description to a minimum of 200 words so that YouTube and Google can quickly identify your video’s content.
SEO plays a vital role in the overall growth of cryptocurrency. Without the right SEO strategy, it might take a lot of effort and time to spread awareness. Thus, cryptocurrency video can be one of the most effective ways to increase brand awareness and attract more viewers.
That’s why it is important to improve SEO cryptocurrency video through the following guide I have mentioned above. This may help you compete in today’s digital business world. So what are you waiting for? It is time for you to optimize your cryptocurrency video.