Last Updated on January 15, 2023 by Tabraiz
The expansion of the online gaming industry is successfully increasing everyday. Over the last few years a huge number of audiences are involving themselves in the growth of the industry and earn huge profits in the market. Today it has become mainstream for operators and users in the market.
We all know that the industry is growing right now and causes huge popularity in the market. With the expansion, the IT software solution providers like GammaStack are also contributing to the success of the business. They are ready to offer better gaming solutions to the audience in the market.
As due to high competition in the market you should know how to increase brand recognition for your company. One of the trending well-known methods is to get the help of tech influencers. As a result, winning over influencers in the B2B technology sector requires much more effort than simply mailing them samples. However, some of the top tech influencers have the power to launch or ruin a new technology company, so securing their support for your product might be crucial.
Importance of tech influencers in the gaming industry
- The technology is evolving with every passage of time and tech influencers are always updated with the technology trends. They can guide you in the best suited manner.
- By evaluating the advantages and disadvantages of major industry participants and choosing the market leaders, tech influencers assist CIOs in navigating the congested world of IT providers.
- They can define the market place and invent the methods that are used in the online gaming industry.
- Tech influencers can set the standards, identify the market leaders, and consign those who don’t meet their standards to the “niche player” black hole.
- They can help you in promoting your services as they can determine your target audience as per your solutions offered to the users.
- By sorting the wheat from the chaff and identifying the top products on the market, tech influencers assist customers in navigating the cluttered environment of IT providers.
- People typically become tech influencers by writing a lot about either broad tech trends or specialised topics, like AI or robots. Most of the top tech influencers have extended careers in IT.
Types of influencers in the online gaming industry
There are different types of tech influencers available with different kinds of degrees of authority. You can consider any of them to become successful in the gaming industry. The top 6 types of tech influencers are as follows:
Analyst firms
It is the most well-known tech-influencer in today’s gaming world. Forrester, 451 Research, Ovum, Yankee group, Gartner, and others are some of the well-known analyst firms available in the market.
Industry analysts need a straightforward approach. You cannot give your PR or marketing teams control of your connection with them. The CEO, CTO, and top product managers are among the important individuals they demand access to. You can also connect with them through technology leaders available in the market. It’s challenging to persuade the major analysis firms. They had already heard it all a thousand times. In fact, it is preferable if you listen far more than you speak when you first introduce your organisation to them.
Innovator and Early Adopter CIOs
When a new technology or market is addressed in the media, they are the CIOs who are most frequently cited. This group is essential since the industry analysts pay attention to them. No matter how compelling your pitch, the analysts will demand evidence that your solution actually functions, is truly new, and is simple to use. Regardless of how polished your demo is, the analyst community will not accept your word for it. Instead of theories, they pay attention to practitioners. Although the CIOs who were early adopters and innovators can be difficult to convince, if they end up being happy, pleased customers, you will be well on your way to convincing the industry analysts as well. If you can gather enough of these evangelists behind your banner, you can start to break even Gartner’s obstinate will.
Tech bloggers
The other tech influencer category is bloggers. They are the analysts with the expertise who become influential because they produce so much stuff frequently and have some kind of real-world experience. Simply by counting their followers, it is simple to determine the extent of their influence.
The book authors on particular subjects are also an expert influencer in the market.
Independent Analyst
They are the tech influencers who focus on specific technology and not cover the entire landscape. Some well-known IT software companies like GammaStack are also opting for an independent analyst to know about the market trend and build the most appropriate gaming platform for them. The independent analyst might be an influential thought leader because they are so devoted to a single subject. They have actual hands-on experience rather than merely pontificating, their experience lends them a great deal of credibility.
Trade press
In this digital world, magazines, information week etc are the best possible options to deal with influence in the IT sector. You need to approach them and handle the industry analyst. Newspapers are included in this group. There are reputable technical journalists at The Wall Street Journal, USA Today, Mercury News, among other publications.
The majority of technological disciplines have publications tailored to a certain sector. The topics covered by various magazines include cybersecurity, bitcoin and blockchain, Microsoft products, and so on. Getting to know the authors at those kinds of publications pays off.
Wired, ArsTechnica, Mashable, TechCrunch, CNET, and other new media publications have some decent clout. These sources might be included in your “influence the influencer” plan.
Final Words
The online gaming industry is competitive as the demand of the industry is increasing day by day. You need to consider tech influencers as your business analyst and take their advice in knowing the market trends. They can help you in framing better strategies for your business and allow you to influence your target audience. To persuade each set of influencers, a distinct strategy is needed.
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