Keyword gap analysis is a method used by most top SEO company Canberra that helps you identify which keywords you rank for and which ones your competitors don’t. It’s an important part of SEO that can help you improve your rankings, increase traffic and conversions on your site, and even save time in the long run.

What Is a Keyword Gap Analysis?

A keyword gap analysis is a way to identify opportunities for optimization. It’s an effective tool that can help you compare your site’s keyword rankings with your competitors’, which will show you where you are doing well and where you’re falling behind.

A good example of this will be if we look at Google’s algorithm (the set of rules that determine how search results appear on their website). If we want to rank high in Google for our chosen keywords, then the top seo company Canberra suggest you ensure that our website uses the right combination of words or phrases so as not only to narrow down the search results but also to enhance its position within those results. 

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In order for this strategy to work effectively, however – meaning having an adequate amount of traffic coming through – there must first be some sort of awareness surrounding what people are searching online; this awareness comes from being able to understand what someone might want from their specific query before they even start typing anything into their browser bar!

Keyword Gap Analysis Strategies You Need to Know

Keyword gap analysis is a way to understand how your competitors are ranking in search results. It can help you identify keywords that you should target, as well as what keywords you’re losing out on.

Keywords That Competitors Rank, But You Don’t

It’s important to know what your competitors are ranking for, and it’s even more important to know what they’re not ranking for. This is because the keywords that you don’t rank for can give you valuable insight into your business and product’s value.

To find these keywords, use a tool like Ahrefs or SEMrush (both have free plans). These tools will let you see what other sites are linking back to yours, which gives an idea of how much traffic those pages are getting from external sources.

Keywords That Both of You Rank

In a keyword gap analysis, you’ll look at the rankings of each page on your site and see what keywords it ranks for. These keywords can be any number of things: product names, phrases or words used to describe products and services, etc.

The first step is to identify all the pages on your website with similar content (examples include blog articles and product pages). Then find out how many times these pages appeared in Google’s search results over time by crawling them through Search Console (or using another tool like Ahrefs’ Site Explorer).

Once you have this information gathered, compare it against each other using the SEMrush Keyword Difficulty tool or Google Keyword Planner. 

Keywords That You Rank, But Your Competitors Don’t

  • You want to make sure that the keywords that you rank for, but your competitors don’t. This is particularly important if you own a high-traffic site and are interested in getting more traffic from organic search results.
  • How can you use this information? One way would be to run an analysis on all of your competitor’s websites and see what kind of content they’re producing that could help them get more natural link traffic (i.e., from other websites).


Keyword gap analysis is a critical part of any SEO strategy of the top seo company Canberra, but it can be difficult to learn and master. We hope that this guide has given you an overview of the basics of keyword gap analysis, as well as some strategies for using it effectively in your own campaigns.

Apart from this if you are interested to know more about Winning Demand Generation Strategies then visit our Uncategorized category