Facebook marketing becomes more complicated every day. In the past, you only needed to think about getting liked. But then, likes started to lose significance. Organic reach became the primary goal.
Organic reach dropped dramatically around 2014 after Facebook performed its famous switcheroo, which slashed organic reach to single digits for most publishers. Two years later, most smart marketers have honed in on engagement rates: the number of comments, likes, and shares every post receives.
Engagement is essential since it indicates that your followers are engaged in your material. It keeps your business prominent in the minds of your customers, which means your customers tend to recall you whenever they require your assistance click here.
But that’s not all the benefits of having an engaging rate. Facebook indeed sees engagement as an indication that your posts are valuable. This isn’t the only indicator. However, it’s an important one. The more engaged your users are, the greater chance that your page’s organic reach will increase also. This is a double-win.
To help you increase participation for your posts on the largest social network, we’ve conducted recent research about the best practices to increase engagement on Facebook. The data we’ve gathered has been less than six months older.
I hope that by the time you’ve finished this article, you’ve learned a few tips to maximize the value of the content you post on Facebook. The best part is that none of these methods cost anything. and None require sophisticated Facebook abilities. These are simple tricks that have been proven to yield better results.
What study of one billion Facebook posts revealed
Let’s get to the most critical study first. In the last month, the folks at BuzzSumo have released another of their enormous research projects, which included an analysis of more than 1 billion Facebook posts on 30 million brands’ pages. If that’s not a large enough data set to draw upon, I’m not sure what else is.
Here’s an overview of what they discovered and the charts backing the findings:
The best time to make a post is between 10 pm and midnight in your target audience’s local time zone.
This is the official data from BuzzSumo. But when you look at the data graph, it’s clear that there’s an additional element to the report.
It’s not as if the hours between 10 pm and midnight don’t make excellent times, but they certainly are. However, the entire time frame between 7 pm and 1 am performs better than the average (that’s the time in between those two blue lines).
The time between these hours is a great time to make a post. And in fact, even just an hour prior and following the blue and red lines will perform better than average. The results are even more impressive when we consider the peak of engagement rates, from 8 pm until around 11 midnight. 10 pm – the top place on the chart is the ideal time to publish followerspro.
The ideal time to post is Sunday.
The posts on Saturdays do just the same. So, why are weekends excellent times to blog? Competition. Fewer posts are published on weekends, meaning you compete with more occasional posts for attention.
We’ve seen this exact phenomenon in the graph above. Posts made late in the day did better since fewer articles were released later; therefore, there was less competition. https://litycoop.com/
The same principle applies to email marketing and virtually all other publishing platforms. It is best to publish when other businesses are still. Although you’ll have to reach only a few people, The boost you’ll receive due to the lower competitors will far more than offset the difference.