Looking for the right digital marketing agency can be a difficult process, and even more so if you don’t know what to look for in an agency. Read on to learn how to find and select the best digital marketing agency to help your company grow. These seven secrets will help you find the perfect fit for your business!
1) Ask For Client References
To determine which digital marketing agency is right for you, reach out to a few past clients and ask them questions like: What made you choose this agency? How often did they communicate with you during your project? What are their strengths and weaknesses? Do they have experience with your industry or sector?
2) Experience Is Important
Choose an agency that is not only qualified, but also has experience. Experience can be difficult to evaluate, so it’s best to ask how long the agency has been in business and how many clients they have worked with. Agencies with a significant amount of experience are more likely able to provide quality work, better service and last-minute support on demand when you need it most.
3) Start with a Great Contract
Before hiring a digital marketing agency, it’s important to remember that once you’ve agreed on a contract, there is no such thing as a right of rescission or getting your money back. The only way out of an unsatisfactory contract would be if you could prove fraud or misrepresentation by the company in question. So before you start working with them, make sure they provide a professional contract that guarantees your safety and protection.
4) Check Out Their Portfolio
Many factors go into choosing a digital marketing agency. Some of these factors are experience, knowledge of your company’s products or services, pricing, project management and project execution. We will dig deeper into each factor to help you determine which agency would be best for your needs. First, let’s take a look at the portfolio. Having an idea of what type of work has been done by other companies in the past can help you get an idea about what type of work might be possible for your business as well. Second, it is important to know how long they have been in business. If they are just starting out and don’t have any successful projects under their belt yet then this could be a red flag as they may not have much experience with big clients such as yours.
5) Research Keywords That You Want to Rank For
With a digital marketing agency, you will want to consider a few factors before making your decision. Keep these 7 things in mind as you do your research:
- What services do they offer?
- How are they rated?
- How long have they been in business?
- Do they have certifications?
- How quickly can you get started on your project with them?
- Do they offer upfront pricing or monthly payment plans that work for you and what is their cancellation policy like?
- What’s the frequency of their blog posts?
- How often do they send out newsletters?
- These are all important questions to ask yourself when looking for a digital marketing agency.
6) Consider What Type of Website Design They Offer
If you’re looking for a design firm that provides digital marketing agency services, make sure to consider what type of website design they offer. A company’s portfolio is often a good indicator of their capability in this area. Make sure to take a look at samples and compare them with your current design needs. You’ll also want to see if the firm has experience working with companies similar to yours. Ask if they provide custom site development or site building solutions, as well as how much time it takes them to produce an average site (it will vary depending on size). You may also want to ask about SEO or online marketing packages and what specific strategies they use (these will vary by client).
7) Is SEO Truly Their Focus?
A focus on SEO seems like an easy way for a digital marketing agency to rank in search engine results. There are, however, various other factors that need attention. For example, does their work go past just SEO? Do they specialize in one social media platform or do they market through all of them? Will they make your website mobile friendly? Having these answers will help you find the right agency for your business.