We often discuss the importance of focusing on your own endeavor rather than being sidetracked by what others are doing. That is correct. But, particularly when it comes to your rivals’ websites, Website Analysis is important. A little friendly meddling never hurts. You may receive inspiration for new things to attempt, new material to create, and new ways to steal visitors. And you can accomplish so without spending a lot of money on various rival data tracking programs.

Here are some easy and cost-free Website Analysis tools for analyzing your website and competitors’ website

Free 15 Website Analysis tools

1.      Ahrefs

There isn’t a totally free Website Analysis tool, but you can get a two-week free trial to see if it works for you. As soon as you get in, you’ll be able to see the largest database of keyphrases of any of these tools: four billion keyphrases. A power user tool like this one has a lot of extra features that don’t just track keyphrases. It’s not surprising that it’s number two on Robbie’s list.

2.      Alexa

Alexa Amazon recently bought a service called Amazon Alexa that helps people find the best websites and see how their competitors are doing. For a long time, Alexa rank has been one of the most important factors used by professional book marketing services to decide the popularity and success of web pages. It is a well-known Website Analysis tool.

With Alexa, you can find out how well a website is doing around the world and in your country. It will also show you how many people come from each country, how many people leave, and how long they spend on your site. You can also find out how much traffic comes from search engines and what the top search engine word is that the website ranks for.

3.      BuiltWith

When you look at the code of a website, this quick and free tool tells you everything you can learn. Many things are said, and it’s kind of like doing IT background checks on a competitor. See right away what software and systems a competitor have plugged into their website when you plug them in. This gives you power to help them with their marketing.

BuiltWith also has a very popular (and free) Chrome extension that is very well-liked by many people. Take a look at any website with just one click by adding it to your browser.

4.      SimilarWeb

It is one of the best Website Analysis tools. If you use SimilarWeb, you can find out a lot about websites. If you want to find out how many people visit your site from all over the world or from all over the country, you can find that information here.

The social media platforms from which the most visitors are coming to the competitor’s site can also be identified. This includes sites like Facebook and Twitter, as well as sites like Reddit, Stack Overflow, and YouTube. There are other things you can find out about a website on SimilarWeb, like which paid-referring sites are the most popular parts of the website, what people are interested in, what relevant topics are, and which other websites are like the website.

5.      Buzzsumo

If you want to keep an eye on what people are saying on social media and come up with ideas for blog posts, this Website Analysis tool is for you. But it’s also great for doing research for your competition, too. You can just type in a competitor’s website and see which of their posts have been the most popular on any social network for any time frame.

6.      Open Site Explorer.

Using Open Site Explorer by Moz is a great way to find out what links are coming from your competitors. It can also help you find link-building opportunities and links that might be bad for your site. Furthermore, this instrument displays the website’s domain authority, a metric of the site’s potential search engine rankings. It is also possible to use this instrument to determine the page authority of any given page on a website.

7.      iSpionage

You’ll need to sign up for the account even for the free version. But iSpionage does a great job of grouping the words together with the page they go on.

It also shows trends, not just a huge list of words. There are only a few high-value phrases, so this makes it easy to do Website Analysis.

8.      W3bin

W3bin is a useful tool for website analysis that can reveal your competitors’ web host information. If you go to this online tool, you can also see a website’s global rank, how much money it makes each day, and how many visitors it has each day. The most popular search terms used by site visitors can also be uncovered. W3bin will also reveal other domains that share your server’s IP address, IP range, and hosting provider.

9.      FollowerWonk

It only looks at Twitter, but FollowerWonk is one of the best Website Analysis tools for quickly looking at things that happen on Twitter. It shows you where the followers of any account are, what time of day they are online, how important a following is, and more.

In the “compare users” view, you can see how many accounts are similar to each other and how much space there is between them. There is also a way to see which account is growing the fastest.

10. Nibbler

Using Nibbler, a Website Analysis free online tool, you can test and get reports on websites in a variety of areas. These areas include accessibility, SEO, social media, marketing, technology, and more. Nibbler is free to use, but you can only make three reports.

11. SEMrush

In a survey of the best SEOs, it was one of the most popular Website Analysis tools, so it’s good for SEO. SEMrush shows both organic and paid search rankings for any site, whether it’s on a computer, a smartphone, or a tablet. It shows both rankings for any country. Drop the URL in.

12. WPThemeDetector

Use the WPThemeDetector Website Analysis tool if your competitor’s website runs on WordPress. This tool can help you find out what themes and plugins are being used on the site. This is very useful if you want to give your users a similar experience to the one you had when you were a kid. Check to see if you can change the WordPress theme to meet your own needs instead of copying the competitor’s site.

13. Majoristic SEO

Majestic has two metrics that show how trustworthy a domain is: “trust flow” and “citation flow.” These two metrics show how many people are talking about a domain. When comparing two things, it’s likely that the latter is more relevant and accurate.

14. Who.is

Who. Let you look up a domain name’s WHOIS for free. You can use this online tool to find out who owns a domain name, where it was registered, when it was registered, and how long it will be until it expires. You can also find out the domain owner’s contact information, as well as admin and technical contact information.

15. MyWebIsWorth.com

This website value calculator tool can figure out how much a website is worth. This kind of information can be useful if you want to buy a competitor’s website or figure out how much your own website is worth.


The above-mentioned free Website Analysis tools are the best-known tools that will help you analyze your website performance as well as your competitors and help make effective marketing decisions to gather more customers.

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